Knowledge Network Node
Chinese Journal of Management. 2008, (06)

Theoretic Analysis of Perceived Value by Consumers under Internet EnvironmentChinese Full Text

DONG Dahai1 YANG Yi2 (1.Dalian University of Technology,Dalian,Liaoning,China;2.Zhejiang University,Hangzhou,China)

Abstract: On the basis of the literature research,the perceived value by consumers under internet condition is divided three classes: perceived value,procedure-perceived value and emotion-perceived value,by using the attitude model from psychology,ATM and the means-end chain in consume behavior.The definitions of three types of perceived value are also given. 
Keywords：

internet marketing; consumer behavior; perceived value; outcome value; procedure value; emotional value;

  • Series：

    (J) Economics ＆ Management; (I) Electronic Technology ＆ Information Science

  • Subject：

    Computer Software and Application of Computer; Trade Economy

  • Classification Code：

    F713.36

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