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Media Fusion:Concept,Cause,Advantages & DisadvantagesChinese Full Text

Ding Boquan

Abstract: In China’s current national conditions,the connotation of the media fusion mainly includes: material,namely,tools level fusion,operation,namely,business(including the news business and business) level fusion,the idea,namely,consciousness level fusion,and all depend on the systematic innovation to provide security.The advantages of media fusion are: making all kinds of media gain with might redoubled,promoting the new media form rise,making news practitioners energy get more degree release,making... More
  • DOI:

    10.15937/j.cnki.issn1001-8263.2011.11.020

  • Series:

    (H) Education & Social Sciences; (I) Electronic Technology & Information Science

  • Subject:

    Journalism and Media

  • Classification Code:

    G206

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