Application of Clustering Analysis in Customer Segmentation of Commercial Vehicle SalesChinese Full Text
Yang Lihua;Li Baolin;Liu Tao;School of Economics and Management, Hubei University of Automotive Technology;
Abstract: The commercial vehicle sales data of a company was selected, the data was preprocessed in SQL Server 2008, and the classical K-means clustering algorithm was used for its analysis. The segmentation was performed according to the car’s type and the customer’s region. The segmentation results have a certain reference value for the company to develop targeted marketing programs.
- Series：
(C) Architecture/ Energy/ Traffic/ Electromechanics, etc; (J) Economics ＆ Management
- Subject：
Vehicle Industry; Theory of Industrial Economy; Enterprise Economy
- Classification Code：
F274;F426.471
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