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Analysis of Medicine Marketing Model about DD Company

杨静

西南交通大学

Abstract: There are many marketing patterns about drugs. Base price contracting marketing and professionalized marketing are the two main methods utilized in the marketing of prescription drugs. Most of the pharmaceutical companies in developed countries today have adopted the professionalized model because of its advantages in widening the distribution capabilities of new drugs, building up the company’s and its product’s reputation and maintaining their continuing growth. The scope of China’s pharmaceut... More
Keywords：

Prescription medicine; Base price contracting marketing; professionalized marketing; Medicine marketing; . marketing management pattern;

  • Series：

    (J) Economics ＆ Management

  • Subject：

    Enterprise Economy

  • Classification Code：

    F279.26

Tutor：

叶乃沂;

Retraction:

工商管理

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