A Study on Advertisement Translation from the Perspective of Nida’s Functional Equivalence Theory
王海燕
西安工业大学
Abstract: With the rapid development of Chinese commodity economy, the progress of science and technology, the popularity of mass media, as well as the acceleration of globalization, advertisement is becoming more and more an indispensable and inextricable part of our modern men’s daily life. China’s successes in becoming a member of WTO and the globalization all together have affected advertising field. The intensification of international commercial exchanges and the fierce competition make a growing ne... More
- Series：
(F) Literature/ History/ Philosophy
- Subject：
Foreign Language
- Classification Code：
H315.9
Tutor：
赵选民;
Retraction:
外国语言学及应用语言学
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