Knowledge Network Node

A Research of Customer Loyalty in Retail Channel of D Company

吴非比

厦门大学

Abstract: Based on direct selling channel, D company had strong advantage in low cost and high efficiency and became one of leaders in IT industry. However, the competition is getting more and mor intense and new products appear continuously. D company is facing continuously challenges. After starting the retail channel, D company has achieved great success, but it is still facing challenges from market. In order to maintain the competitiveness, D company decided to put the strategy of improving customer ... More
Keywords：

Retail channel; Customer loyalty; Net promoter score;

  • Series：

    (I) Electronic Technology ＆ Information Science; (J) Economics ＆ Management

  • Subject：

    Computer Hardware Technology; Theory of Industrial Economy; Enterprise Economy

  • Classification Code：

    F274;F426.671

Tutor：

赵蓓;

Retraction:

工商管理

QRcode

Download the mobile appuse the app to scan this coderead the article.

Tips: Please download CAJViewer to view CAJ format full text.

Download: 501 Page: 64 Size: 7774K

Related Literature
  • Similar Article
  • Reader Recommendationr
  • Citation Network
  • Study Results