Knowledge Network Node
Marketing Management Review. 2021, (06)

企业多元化战略失败问题研究——以海航集团为例

王怡许延明

佳木斯大学

Abstract: 多元化战略,因其具有分散企业风险、缓解企业竞争压力的优势,成为许多企业的战略选择。但多元化战略也存在着弊端。本文将通过对海航集团多元化经营战略的研究,发现其失败的原因并提出企业多元化战略经营的建议。 
Keywords：

多元化战略; 财务风险; 发展;

  • DOI：

    10.19932/j.cnki.22-1256/F.2021.06.095

  • Series：

    (J) Economics ＆ Management; (C) Architecture/ Energy/ Traffic/ Electromechanics, etc

  • Subject：

    Aeronautics and Astronautics Science and Engineering; Economy of Traffic and Transportation; Enterprise Economy

  • Classification Code：

    F272;F272.3;F562.6

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