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Contemporary Sports Technology. 2023, (13)

Research on Optimization Strategies of Female Fitness Bloggers’ Communication ModesChinese Full Text

LI Qiuyu;ZHANG Xin;GU Fuquan;DING Sheng;CHEN Jiatao;College of Physical Education, Southwest University;

Abstract: In the context of COVID-19, online fitness has become an important way to promote national fitness,and the rise of a group of female fitness bloggers has pushed online fitness to a climax. Using the literature method and text analysis method, taking the Maletzke’s model of mass communication as the theoretical basis, this paper studies the communication model of female fitness bloggers in China, and finds the following problems in the communication mode of female fitness bloggers.（1）The homogene... More
Keywords：

Maletzke’s model of mass communication; Female fitness bloggers; Communication model; Optimization strategy;

  • DOI：

    10.16655/j.cnki.2095-2813.2301-1579-3225

  • Series：

    (H) Education ＆ Social Sciences; (I) Electronic Technology ＆ Information Science

  • Subject：

    Physical Education; Journalism and Media

  • Classification Code：

    G80-05;G206

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