Research on the Effective Cooperation Path of Plait and Marketing in YanTai Daily Media Group
李田
中国海洋大学
Abstract: This text research on the effective cooperation path of plait and marketing in YanTai Daily Media Group, the cooperation obstacle of the production and marketing link is starting point, leading into media economics theories,organize structure theories and brand image theories.By using case research, calculating analysis,comparison research methods, it analysis the existing cooperation problem and the related obstacle in YanTai Daily Media Group,from decision structure,organization structure, enc... More
Keywords：
- Series：
(I) Electronic Technology ＆ Information Science
- Subject：
Journalism and Media
- Classification Code：
G219.2-F
Tutor：
权锡鉴;
Retraction:
工商管理
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