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Research of Operation Model of Local Newspaper ——Based on the Case Study of West China Metropolis Daily

曹峰

电子科技大学

Abstract: With the booming of the digital new media especially the emergence of the hand-holdmultimedia terminal, the commercial competition beyond keyboard has been anundisputable fact. The development of Internet has changed not only the communicationenvironment but the mode of communication as well. Under this background thesocialized media like Internet communities, Twitters and Wechat have played more andmore important roles. The competition of “Big Media” has permeated the wholetraditional field of ... More
Keywords：

Omnimedia; Media Convergence; West China Metropolis Daily; Omnimedia Operation Mode;

  • Series：

    (I) Electronic Technology ＆ Information Science

  • Subject：

    Journalism and Media

  • Classification Code：

    G216.3-F

Tutor：

陈宏;

Retraction:

高级管理人员工商管理（EMBA）（专业学位）

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