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China Merchants Securities’ Brokerage Business Marketing Innovation Research Based on the4Rs Marketing Theory

郑琳

厦门大学

Abstract: In2002China formally implemented the floating commission system, the securities industry had gone into the era of increasingly fierce competition. After the bull market of stock market in2007, the securities industry is still influenced by some unfavorable factors, such as the economic downturn both in home and abroad, the drop in the Chinese stock market, commission income space compression and so on. Enterprise in this industry are suffering from management difficulties, the securities company... More
Keywords：

China Merchants Securities; Securities brokerage business; 4Rs marketing theory;

  • Series：

    (J) Economics ＆ Management

  • Subject：

    Enterprise Economy; Finance

  • Classification Code：

    F274;F832.39

Tutor：

程愚;

Retraction:

工商管理

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