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Research on Marketing Strategy of Stock Brokerage Business of T Securities Company S Sales Department

潘俊武

沈阳大学

Abstract: China’s securities stock brokerage has dominated the industry for a long time and form a single structure,though previous industry has achieved some good results,but as the number of new securities companies increasing in recent years,the cancellation of the fixed commission system and the influence of the Internet and other factors,It seriously affects the stock brokerage income of the securities industry,especially the securities companies whose main income source is stock brokerage business.U... More
Keywords：

Securities Company; Brokerage Business; Marketing Strategy; Marketing Theory Of 4Rs;

  • Series：

    (J) Economics ＆ Management

  • Subject：

    Enterprise Economy; Finance

  • DOI：

    10.27692/d.cnki.gsydx.2021.000135

  • Classification Code：

    F274;F832.39

Tutor：

张振家;

Retraction:

工商管理（专业学位）

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