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Research on the Live Marketing Strategy of DQ Children’s Wear Company

肖雨菡

云南财经大学

Abstract: With the rapid development of communication technology,real-time video has become feasible.With the support of the Internet model,different marketing methods have emerged.Among them,live streaming marketing is an innovation in marketing form,which has the characteristics of low entry threshold and high dissemination efficiency,and has become a necessary marketing tool for enterprises nowadays.In this rapidly changing marketing environment,how to seize the marketing opportunities brought by live ... More
Keywords：

live streaming marketing; 4Rs marketing theory; Marketing strategy;

  • Series：

    (J) Economics ＆ Management

  • Subject：

    Theory of Industrial Economy; Enterprise Economy; Trade Economy

  • DOI：

    10.27455/d.cnki.gycmc.2023.000401

  • Classification Code：

    F274;F724.6;F426.86

Tutor：

钱瑛;

Retraction:

工商管理

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