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Research on Marketing Strategy Optimization of the Whole Process Consulting Business of NC Water Affairs Planning Branch

刘洁玉

兰州大学

Abstract: With China’s attention to water environment issues,more and more competitors have entered the market,and the competition in the water industry is becoming increasingly fierce.The Water Affairs Planning Branch of NC Corporation is an enterprise focusing on the whole process consulting business related to water affairs,which is an intelligence intensive enterprise.As the traditional management mode of design institutes has been used for a long time,the problems of focusing on technology rather tha... More
Keywords：

Marketing; whole process consulting business; 4Rs Marketing Theory; Customer value theory;

  • Series：

    (B) Chemistry/ Metallurgy/ Environment/ Mine Industry; (J) Economics ＆ Management

  • Subject：

    Environment Science and Resources Utilization; Enterprise Economy

  • DOI：

    10.27204/d.cnki.glzhu.2023.002246

  • Classification Code：

    X324;F274

Tutor：

张涛;

Retraction:

工商管理硕士（专业学位）

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