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Research on Online Marketing Strategy Optimization of H Real Estate Enterprise Based on Private Domain Traffic

孙敏

湘潭大学

Abstract: After 30 years of rapid development,the growth rate of China’s real estate market has entered a low growth,low profit stock era.Repeated epidemics and frequent thunderstorms of real estate enterprises have reduced the willingness of ordinary people to buy houses.The effect of traditional marketing methods of real estate is getting worse and worse,and the sales performance is falling off a cliff.Factors such as the younger age of buyers and the epidemic situation of staying at home and working ca... More
Keywords：

Real estate online marketing; Digital marketing; 4Rs marketing theory; Private domain traffic; Customer loyalty;

  • Series：

    (J) Economics ＆ Management

  • Subject：

    Macro-economic Management and Sustainable Development; Enterprise Economy; Trade Economy

  • DOI：

    10.27426/d.cnki.gxtdu.2022.001206

  • Classification Code：

    F274;F299.233.4;F724.6

Tutor：

张立;

Retraction:

工商管理（MBA）（专业学位）

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