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Research on Relationship Marketing Strategy Optimization of X Company

郑昕玥

四川师范大学

Abstract: In recent years,with the rapid development of China‘s construction industry,the competition in the architectural design industry is fierce.While it brings opportunities to architectural design enterprises,it also brings unprecedented challenges.In order to maintain a leading position in the industry,architectural design companies must strengthen the relationship with new and old customers,and relationship marketing is particularly important for this purpose.With a history of more than 60 years,C... More
Keywords：

Architectural design enterprises; Relationship marketing; Relationship marketing strategy optimization; 4Rs Marketing Theory;

  • Series：

    (C) Architecture/ Energy/ Traffic/ Electromechanics, etc; (J) Economics ＆ Management

  • Subject：

    Architecture and Engineering; Theory of Industrial Economy; Enterprise Economy

  • DOI：

    10.27347/d.cnki.gssdu.2023.001074

  • Classification Code：

    F274;F426.92

Tutor：

陈丽静;

Retraction:

工商管理硕士（专业学位）

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