The Transmutation of the Media Image of Chinese “Dama”（2007—2017 ）——Taking the Related Reports on The People’s Daily, The Southern Metropolis Daily and The China Women’s Daily as ExamplesChinese Full Text
LI Lin-rong;LI Xi-xi;School of Journalism and Communication, Southwest University of Political Science and Law;
Abstract: In April 2013, Chinese Dama became famous for their incredible purchasing power during the gold rush. Subsequently, the media image of Dama has been transformed from the traditional Dama cognition into the pronoun of negative label. Dama as ordinary women in the social and cultural groups, the changes of their media image are not only limited to news coverage of the media context, but the effect on social public opinion, social transformation and cultural changes at the intersection of social cultural phenomenon. Therefore, it is of great significance for contemporary Chinese social media to probe into the evolution process of the group media image of Damas.
- DOI：
10.13786/j.cnki.cn14-1066/g2.2018.11.012
- Series：
- Subject：
- Classification Code：
G212
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